eShot Manager

Zooble's Newsletter / e-Bulletin Solution

In today's technological age, e-mail (e-marketing) has proved to be the most cost-effective and beneficial marketing strategy (see the Business Link Article) and the advantages to your company of using eShot manager include:

• Cost-effective "green" communication - saving you time, money and energy compared with physical mailouts/printing/postage costs - sending one eShot to 10 subscribers costs no more than sending to 100 subscribers!
• Customisable, personal eShots - greeting your subscribers by name (and using their name within the body of the newsletter) allows for a more personal communication
• Automatically manage mailing lists by enabling your subscribers to easily subscribe/unsubscribe themselves and/or
• Manage your own customer mailing lists to manually subscribe and unsubscribe e-mail addresses through your own admin portal - this is additionally CAPTCHA validated, with a double opt-in function to eliminate spammers and unrequited sign-ups. Zooble also, provide - free of charge - an initial import of existing e-mail addresses from your current customer database (including duplicate address checking routines)
• Easy design features - no more need for expensive design companies or advanced web skills. Using eShot Manager is as easy as using Microsoft Word
• Full preview/re-edit functionality prior to sending your eShot, so that you can be sure it will be received as intended
• A bespoke newsletter template is included free of charge to complement your Zooble website, or we can design the initial/subsequent templates for you for a small charge
• eShots available in both HTML and Plain Text versions, ensuring all subscribers can receive the eShot, no matter what their e-mail client preferences
• Re-edit/re-send Archive Newsletters from your eShot Admin area, saving time on creating newsletters that include previous content
• Online eShot Archives* incorporated into your [Zooble Created] website so that subscribers can see view past mailouts

The FULL eShot Manager solution offers the following additional functionality:

• Specific target sector marketing - customers subscribe to, and receive, ONLY the newsletter(s) they are interested in - increasing target sector accuracy
• Up to 3 Targeted Templates complementing your existing website branding
• Bounce-backs (undelivered mails) notifications automatically handled by the eShot Manager so that you can be sure that all your e-mail addresses are valid
• Customer account levels can be set, so that different functional staff can manage specific eShot content - eg. sales staff manage Sales Newsletters, whilst your marketing staff manage Marketing Newsletters, if required
• RSS feeds
• Individual subscriber pages, allowing subscribers to change their own e-mail address or mailout preferences

The full eShot Manager version also provides full statistical reporting enabling you to measure the success of your eShots, including:

• User tracking - see the number of people who received your eShot (this provides a minimum statistic)
• Click-back tracking - see the number of people who clicked a link within the eShot (allowing you to determine which parts of the eShot your subscribers were most interested in, and enabling you to enhance your future eShot marketing strategies
• Page hit tracking - see which pages of your website users visited from the eShot
• View bounce-back rates

Functionality	eShot Manager Lite	eShot Manager
Customisable, personal eShots
Automatic Subscriber Management
Manual Subscriber Management
Easy-to-use Editor similar to Microsoft Word
Full Preview/Re-edit/Re-send
Standard Newsletter Template (complementing your Zooble Website)
Online eShot Archive integrated into your [Zooble] website
Up to 3 Targeted Templates complementing your Website branding
Targeted customer marketing
Add additional documents to your eShot
Automatic bounce-back handling
Customer Account Levels to manage specific eShots
RSS Feeds
Subscriber Profiles
Full Statistical Reporting Tools: User Tracking Click-Back Tracking Page Hit Tracking Bounce-Back

Note: we can provide the Newsletter Solution independently of your website, but can only integrate Online Archive eShot areas into a Zooble created website.

Alternatively, if you do not have the subscriber-base at present to warrant purchasing any of the eShot solutions, Zooble can design and send you the Newsletter to mail out to clients as you wish.